Atwil Design

This one-stop staging and real estate photography company required digital marketing services that would promote them to real estate agents, homeowners, and home buyers alike.

Seattle, Washington

Website: https://www.instagram.com/atwildesign

Social Media Manager

Staging is all about presentation and networking, and what better way to satisfy both goals than using social media? I provided comprehensive strategies and collaborated with the Atwil Design team’s existing initiatives to grow their brand awareness and loyal online following.

Summary

Tripled Atwil Design’s Instagram following in the first 6 months of my posts, increasing brand awareness throughout the real estate market.

Increased the client’s Facebook following by 25% in the first 9 months of deploying my strategy

- Instagram -

Atwil Design already had a strong base of followers on Instagram when I came on board, but had stagnated in recent months. My strategy revamped Atwil Design’s approach to Instagram in order to increase the company’s brand awareness in Seattle. This approach included:

• Reminding the client to take photos of their stages: Many of our clients admit that social media isn’t difficult to do, but it often drops as a priority when there are so many other things for a business owner to keep track of. As a result, one of the many ways I become a part of my clients’ teams is by providing opportunities for social media to become a more present part of their daily routine. Since the owners of Atwil Design are professional photographers, they only needed to be reminded to take photos of their hard work in order to produce “Instagram-able” images.

• Editing photos for social media: The higher quality the image, the better it will do on social media. I ensured that every photo Atwil Design sent to be posted was adjusted, balanced, and cropped for optimal engagement.

• Posting to Instagram consistently: Social media users and algorithms alike appreciate seeing high quality content on a regular basis. I ensured that Atwil Design maintained a regular posting schedule with a diversity of interior design images.

• Using Instagram to tell a story: Social media should tell a story if you want to connect with an online audience. I talked to Atwil Design about each photo and created colorful captions that provided context for their Instagram followers. We also used Before & After shots of Atwil Design’s stages to illustrate the effects of their talent and hard work.

• Designing graphics to diversify Instagram posts: I sought to diversify Atwil Design’s feed of staging and interior design photos with bold, text-centered graphics that caught the eye of casual Instagram scrollers.

• Expanding into videos and Instagram Stories: As video content grew in popularity, I encouraged my client to expand into short videos and provided strategies for topics and optimization. I saw a 30% increase in post engagement for videos.

• Reviewed post performance each month to improve strategy over time: I produced a detailed report of the past month’s most and least popular posts, compared performance month-to-month, noted current Instagram trends that may be useful to Atwil Design, and created action items for the upcoming month.

Peruse Our Instagram Posts

- Facebook -

Unlike Instagram, Atwil Design was not active on Facebook when I came on board. However, once their Instagram account started growing, I recommended they branch out into a Facebook’s larger audience appeal in order to continue increasing brand awareness and client respect. This included:

• Automating Instagram posts to their Facebook feed in order to stay within Atwil’s marketing budget restrictions.

• Sharing industry articles from respected organizations like RESA

• Sharing Atwil Design blog articles to increase direct website traffic

• Launching Facebook ads to promote limited time offers like Atwil Design’s “Express Package”

Peruse our facebook posts

Branding Consultant

The real estate industry is competitive in Seattle, so it was important that Atwil Design found ways to stand out from the crowd as home staging experts. I developed a branding strategy that highlighted Atwil Design’s unique strengths, such as their place on the RESA Seattle board, their commitment to becoming a zero waste company, and their status as a unstoppable husband-and-wife staging team.

summary

• Promoted the Atwil Design brand on social media platforms to raise brand awareness and attract new clients

• Created a blogging strategy dedicated to building Atwil Design as an industry leader

• Launched email marketing campaigns for Atwil clients to maintain close client relationships and encourage repeat customers

- Social Media -

A Zero Waste Company

Atwil Design expressed interest in establishing themselves as a zero waste company. Based on My experience with zero waste brands, they encouraged our strategic suggestions for rebranding their company in a more sustainable light.

• Created a social media strategy that provided zero waste tips for stagers through photos, videos, and graphics.

• Identified #ZeroWasteStaging as a unique hashtag Atwil Design could build a new community around.

• Started an Instagram series called “Zero Waste Wednesday” in which Taylor of Atwil Design would share a tip for how she lowers her waste as a home stager.

• Shared Atwil’s zero waste blogs to Facebook that showed other home stagers how they could become more sustainable businesses.

• Reached out to Instagram influencers who adopted #ZeroWasteStaging to collaborate on social media posts and blogs.

• Researched other zero waste and sustainable hashtags with strong communities for Atwil Design to join the conversation.

A Leader in the Home Staging Industry

Taylor and Josh of Atwil Design strongly believe that it’s important to be active in your community. That’s why they registered their company with national organization RESA, the Real Estate Staging Association, and have held various board positions over the past few years.

• Attracted RESA’s attention by using #RESAseattle and #RESAhq in all home staging Instagram posts.

• Encouraged organizations and brokers to re-post Atwil’s stories and images.

• Added to the staging industry conversation by using the hashtag #HomeStagingTips in captions that provided advice to home stagers.

• Shared stories recorded at RESA conferences on Instagram and Facebook

• Promoted industry news via social media on Instagram and Facebook

A Husband & Wife Team

Atwil Design is made up of a husband and wife team, Taylor and Josh, who see their business as an extension of their collaborative relationship. To mirror this online, I encouraged them to share photos, videos, and stories about their adventures on their social media accounts, especially if the content appealed to the Pacific Northwest demographic (like the camping story pictured below).

- Blogging -

One of the most effective digital marketing strategies today is creating unique, in-demand content for your target audience on a regular basis. In order to establish the Atwil Design brand online, I:

• Created monthly editorial calendars to communicate article topics, due dates, publishing dates, and SEO opportunities.

• Wrote or edited blogs written by the Atwil Design team that addressed realtor, home stager, and homeowner concerns.

• Regularly published blog posts on the Atwil Design website.

• Shared posts on social media (i.e. Facebook).

- Email Marketing -

Website & Content Developer

Atwil Design’s web designer had already built a great foundation for a website, but WDM created content and designed web pages as the company expanded into new markets. We also provided insight into how to optimize their site for search and visitors in order to capture more business opportunities.

Summary

Created a landing page for Atwil’s Google Ad that increased customer leads by 50%.

Captured prospective client emails for Atwil Design’s newsletter, which provided monthly incentives for prospective clients to convert into customers.

Designed flyers for limited-time promotions that Atwil could email or deliver to real estate offices.

- AirBNB Services web Page -

As more homeowners and property managers in Seattle began placing their properties on AirBNB, Atwil Design saw an opportunity to grow with the market. They asked me to help represent their new services online, including:

• Verbalizing why these services are unique to Atwil Design and how they will benefit the potential client.

• Creating calls-to-action to capture potential clients, such as simple forms on their website, a new slogan, and a newsletter subscription option.

• Editing and posting photos of Atwil Design’s previous work to entice prospective clients.

- Newsletter Sign Up Page -

Atwil Design had been collecting subscriber emails long before I came on-board, but they had no official page they could send interested people to where they could easily sign up for the Atwil Design newsletter. To remedy this, I designed and launched a dedicated page enticing people to subscribe.

- Promotional Flyers -

straight from the source

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