jWeb Media
This web design agency needed a storyteller to build a content and social media marketing department.
St. Charles, Missouri
Website: https://jwebmedia.com/
Marketing Manager
Created, built, and managed jWeb Media's content and social media marketing department, which quickly became the web design agency’s fastest growing asset and now accounts for over 70% of company's income
Trained and managed marketing department team members to create and streamline campaigns across clients
Wrote B2C and B2B content for clients from a wide variety of industries including product descriptions, blog posts, social media posts, surveys, emails, news articles, white papers, PowerPoints, and interviews
Improved clients' organic search results and web traffic through SEO best practices
Assisted SEO Manager with site accessibility and usability reports, and created comprehensive website lead tracking and user behavior reports to drive client marketing strategies
Client Acquisition & Auditing - Developed full funnel marketing strategies for clients based on thorough reviews of goals and competitive analyses, and created targeted audience personas to drive future marketing campaigns
Client Relations - Regularly met with clients to review progress, reports, and goals to grow their business
Team & Project Management - Managed marketing projects and team to streamline tasks and office procedures, develop marketing strategies, and implement action plans
Independently and collaboratively met deadlines while juggling multiple projects at once
- From Part-time Blogger to Managing a Marketing Department -
My journey at jWeb Media reinforces the adage that “luck is what happens when opportunity meets preparation.” Some may not believe that in three years, a recent college graduate can grow from blogging at an agency part-time to creating, building, and running their content and social media marketing department full-time. Luckily, I was given the support and freedom at jWeb to explore the new field of content and social media marketing with my training as a writer, tireless research, and self-guided education. Check out my detailed account of this experience in an article on LinkedIn, which I wrote after hitting my third year at the company.
- ReBranding jWeb as a Digital Marketing agency -
When I began working at jWeb in 2013, it had built a strong brand as a web design agency that built custom CMSs (content management systems) for their clients. However, they saw an opportunity to grow their business with monthly retainers by providing digital marketing.
As I grew retainers for clients with content and social media marketing, we decided to pivot jWeb Media’s brand from a web design agency to a digital marketing strategy. I restructured the company’s website and wrote new copy to better represent these services to the public, and to help explain to existing clients the benefits involved.
- Case Study: Commercial Content for True Fitness’s Blog -
When building an SEO strategy, it’s important that the keywords you’re trying to rank for actually fit what your website offers. Prior to working for jWeb’s client True Fitness, their blogging strategy targeted the most popular fitness key phrases. Unfortunately, these phrases only targeted a fraction of their audience, specifically residential customers looking for a treadmill to use at home.
I created a new keyword and content marketing strategy that targeted their most lucrative audience: commercial customers. This approach required a thorough understanding of the different industries True Fitness served – from membership gyms to hotel chains – and finding popular long term keywords that directly met their needs. Then, I composed SEO articles for each key phrase. While these articles attracted less traffic than the more general posts targeting residential customers, sales leads from these blog posts were more qualified, leading to higher commercial sales on True Fitness’s website.
- Case Study: Viral YouTube Video Strategy for Eddie’s Guitars -
When I first started working with Eddie’s Guitars in 2014, thoughtful keyword copy of 300-500 words was the go-to approach to ranking in search. But the client’s unmatched collection of high-end guitars offered a unique opportunity to build their brand on the second largest search engine: YouTube.
As a consultant, I helped Eddie’s Guitars launch their video series with advice on format, voice over technique, and using the Ken Burns effect to highlight their instruments.
Today, the Eddie’s Guitars YouTube channel has over 17,000 subscribers.
- Case Study: Revamping Porta-King’s SEO Strategy -
When SEO strategy changes drastically, approaching clients with a massive overhaul of their site can seem daunting. In the early 2010s, keyword cramming to rank on search engines like Google became a black hat SEO strategy. jWeb’s client Porta-King’s website needed to transition from using identical pages with different keywords to a user-friendly interface.
Working with jWeb’s head of search engine marketing, I built a content and SEO strategy prioritizing the most popular keywords for each Porta-King product, condensing over 100 pages into 9 pages with new, white-hat SEO copy. To help ease the temporary dip in search rankings, we launched a pay-per-click ad campaign targeting Porta-King’s old search terms. The resulting website was user-friendly and made it easier for visitors to convert into customers.
straight from the source
“It was my sincere pleasure to have had Helen as part of the jWeb team for 3+ years. She was one of the key team members to help grow and mold the content department. She was always willing to take on new tasks and new responsibilities and bring her ideas to the table. Helen created compelling content to tell our clients’ stories which enhanced their brands and online authority. Regardless of the vertical, she was able to craft content that engage the audience while remaining SEO friendly. She will be an asset to any company. ”
“Helen has a way of gleaning pertinent information in her interpersonal engagements, then presenting campaigns and initiatives that inspire. She always welcomes feedback as a tool to refine her work and fit criteria, but will strongly advocate for a client’s best interest whenever possible. These are constant to her character while juggling a multitude of tasks and ever-changing timelines. I have always admired the level of journalistic honesty that lies within her work and appreciate being a part of the process. ”