One Step at a Time
This dance company, specializing in couples and group classes, required assistance designing their website and planning a fundraising campaign for their new studio.
Excelsior Springs, Missouri
marketing & PR consultant
One Step at a Time needed help raising $5,000 for their new studio’s floor. While they had some experience hosting events at their studio, they wanted to ensure that their fundraiser was successful without sacrificing their dance-family brand. I acted as One Step’s marketing and public relations consultant to ensure their event, “Fund the Floor,” went off without a hitch.
summary
Developed a fundraising strategy that did not use online tools such as Kickstarter at the request of the client
Proofread and edited owner’s speech for Fund the Floor to establish client’s mission statement and encourage community donations
Exceeded One Step at a Time’s fundraising goal of $5,000 between ticket sales, a silent auction, and additional donations
Fundraising tracker used on client’s social media accounts
Silent auction basket donated by Wurthmann Digital Marketing
Website Designer & Content Developer
One Step at a Time had been using Facebook for all their online marketing needs for years. While they had a solid following, many of their current and prospective students didn’t use Facebook. In order to round out their digital marketing efforts, I designed a cost-efficient website where they could advertise their services, update a class calendar regularly, and provide contact information for new students.
summary
Developed a digital marketing strategy to identify key market demographics, goals, and action items
Wrote and optimized web copy to represent their professional dance studio’s one-of-a-kind experience
Collaborated with client to design a simple, streamlined website that met their unique needs