The Montgomery Event Venue
This event venue needed a social media plan that they could easily carry out in-house.
Excelsior Springs, MO
Website: www.montgomeryeventvenue.com
Marketing Consultant
The Montgomery understood that in order to book their venue over a year in advance, they needed to start employing digital marketing strategies to attract engaged couples. I provided a social media strategy that encompassed Facebook, Pinterest, Instagram, and YouTube that The Montgomery staff could easily carry out in-house.
summary
Outlined a Branding Guide that would establish The Montgomery as a romantic wedding venue with character that is locally-owned and has a rich history in the community.
Determined the Montgomery’s goal funnels to ensure all efforts worked towards accomplishing the venue’s marketing goals.
Provided individual strategies for each social media platform that the Montgomery wished to be active on (Facebook, Pinterest, Instagram, and YouTube)
Offered guidelines for venue and event photography that would help them stand out from the competition online
Outlined a blogging strategy with general themes and topics that would lead to better online lead generation
Provided a comprehensive list of action items for the Montgomery to enact the strategy in-house