Whether it's a video, a blog post, or an advertisement, it takes lots of planning, failing, trying it again, failing again, until you find the solution that is right for you. But once you find the solution, it becomes incredibly rewarding.
An Introduction to Facebook Marketing
Facebook continues to be the most popular social media site for Millennials, Baby Boomers, and the Silent Generation, with the best opportunities for businesses to reach their target audience and track their progress. This post reviews how to optimize your account, how to post, and how to access Facebook Insights to see the results of your efforts. It’s not an exhaustive guide to perfecting your Facebook strategy, but it’s a good way to get started!
How to Promote Your Company's Values Without Being Performative
As a marketing consultant for small businesses all over the country, many of my clients have come to me in the last few months wanting to show their support for a cause or movement through their company’s marketing. However, it’s important to understand how your company can (and should) respond to current events if you want to make a positive impact and influence real change in your community. If done incorrectly, your company’s efforts may backfire and be seen as performative, damaging your brand in the eyes of your customers.
Do I Really Need a Website?
When social media accounts like Facebook, Instagram, and YouTube can provide many of the same services as a website for free, it’s tempting to disregard your own website altogether. If only it were that easy. Before you put all your eggs in one basket, it’s important to understand what you’re risking when you don’t have a strong, independent website for your business.
