Pottery Barn - Seattle
This popular chain of upscale home furnishing stores needed an Instagram manager for their Seattle location.
Seattle, Washington
social media Marketer
The William Sonoma brand of stores strives to have an Instagram manager at each store location in order to foster goodwill in the community and cater to each neighborhood’s unique tastes. I acted as the Pottery Barn Seattle branch’s Instagram manager to capture the spirit of the store.
summary
Doubled the store’s social media following in 4 months of posting to Instagram and interacting with customers and employees in the comments
Worked with corporate, store management, and employees to create a people-first social media strategy
Advertised Seattle’s unique product selection by showcasing one-of-a-kind displays created by an on-sight designer
- Highlighted the people of pottery barn -
I doubled Pottery Barn Seattle’s social media following in 4 months by putting people first.Myr posts often included staff and customers interacting around the store while also showcasing Pottery Barn’s select inventory.
- Covering Celebrity Events -
I worked across Williams Sonoma, Inc brands to promote events featuring celebrities like chef and actress Tiffani Amber Thiessen and authors Aleah and Nick Valley. I increased the Seattle store’s exposure to new customers by:
Providing real-time event reporting on Instagram
Promoting featured products displayed and used during events
- Showcased the Seattle Store -
Every Pottery Barn store proudly customizes their showroom to showcase their products to a unique circle of customers. I photographed the Seattle store’s unique displays to draw in customers from a variety of Pacific Northwest neighborhoods.
