How WDM Becomes a Part of Your Team
By Helen Wurthmann, CEO of Wurthmann Digital Marketing
As a marketing company, it’s common that we meet with potential clients who work in industries that are novel to us. One question I’m often asked is “How do you plan to represent us online when you’ve never worked in the industry?”
It’s a valid concern, especially if you have had past experience with uneducated marketers misrepresenting you with a bad website, inaccurate content, or irrelevant social media posts. That’s why Wurthmann Digital Marketing takes every step possible to become a part of your team. We want to build an accurate and inspiring representation of your company online.
Getting to know you
Marketing is about people. Nothing is more important to us than knowing your company’s people inside and out. As a marketing agency, every company we work with is unique. We want to understanding who you are, why your company does what they do, and how you do it. We make every effort to get to know what makes your company special.
If possible, we like to come on-site. By meeting with you and your team face-to-face and seeing your operation first hand, we can see how things work behind the scenes. In some cases, this also means meeting your customers and understanding how you interact.
These visits are when we discuss your big picture goals, which jump starts our creative brainstorming process for how we can help you reach those goals with your website content and social media marketing.
Getting to Know your industry
Depending on your industry, we may have a lot of general questions about how your industry works during our “Getting to Know You” phase. However, we also take the time to research your industry as a whole, and how other industries affect it. For instance, if your company sells furniture, we may research the interior design industry or the real estate industry to better understand where your company’s goals fit into the community as a whole.
Getting to Know Your Audience
There is often a disconnect between what is created for your audience and what they actually want. Therefore, it’s imperative that we understand who your audience is, how they think, and what they need, and why. The answers to these questions may differ slightly from company to company, but we also take into account basic human psychology, online trends, and technology to help you reach your audience more effectively.
When we can, we try to meet your customers in person. However, we also have plenty of online tools at our disposal to understand your audience. One of the great powers of social media, Google Analytics, and other websites is providing insight into how people behave online. We use hard data from these sites to find opportunities for improving how you interact with your audience online.
Getting to Know Your competitors
While getting to know you, we will likely ask who you see as your competitors, but we also see who the internet thinks are your competitors. By researching both of these groups, we can see what opportunities there are for you to stand out and get ahead in your industry. These strategies may be based off emulating what your competitors are doing right, but also by taking initiatives they are not.
Doing What we Do Best
At the end of the day, we at Wurthmann Digital Marketing put all of our creative energy into making your digital marketing strategy successful and one-of-a-kind.